What do you have to consider if you want to find a partner with whom you want to conquer market shares together? Here you will find the 4 basic rules
PARTNER PROFILE AND PARTNERFIT ANALYSIS
Partner or brand fit is achieved when partners' brands reflect, complement and reinforce each other in terms of tonality, values ​​and emotional value. The right brand partnership will ideally lead to stronger brand equity for both partners.
THE MOST IMPORTANT BASIC RULES WHEN SELECTING COOPERATION PARTNERS
Partnerships are a very good way to increase brand equity with consumers
THE RIGHT PARTNER OR THE RIGHT BRAND
Increases or amplifies brand perception
Improves the brand experience
Resonates with the same consumers because it shares your philosophy, values ​​and language
Inspires a rich, emotional co-marketing communication space that enhances the value of any brand
THE WRONG PARTNER
Devalues ​​brand perception
Distracts from the brand experience
Can confuse your customers because he takes a different point of view
Redirects the co-marketing communication to an exclusively functional message
Partner or brand fit is achieved when partners' brands reflect, complement and reinforce each other in terms of tonality, values ​​and emotional value. The right brand partnership will ideally lead to stronger brand equity for both partners.