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The 4 most important basic rules of COOPERATION MARKETING

What do you have to consider if you want to find a partner with whom you want to conquer market shares together? Here you will find the 4 basic rules


PARTNER PROFILE AND PARTNERFIT ANALYSIS

Partner or brand fit is achieved when partners' brands reflect, complement and reinforce each other in terms of tonality, values ​​and emotional value. The right brand partnership will ideally lead to stronger brand equity for both partners.

THE MOST IMPORTANT BASIC RULES WHEN SELECTING COOPERATION PARTNERS

Partnerships are a very good way to increase brand equity with consumers

THE RIGHT PARTNER OR THE RIGHT BRAND

  • Increases or amplifies brand perception

  • Improves the brand experience

  • Resonates with the same consumers because it shares your philosophy, values ​​and language

  • Inspires a rich, emotional co-marketing communication space that enhances the value of any brand

THE WRONG PARTNER

  • Devalues ​​brand perception

  • Distracts from the brand experience

  • Can confuse your customers because he takes a different point of view


Redirects the co-marketing communication to an exclusively functional message

Partner or brand fit is achieved when partners' brands reflect, complement and reinforce each other in terms of tonality, values ​​and emotional value. The right brand partnership will ideally lead to stronger brand equity for both partners.




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