The goal was to create a spot that can be used universally and Harman Kardon as
represents the brand that stands for sound that moves people, that gets under their skin.
Emotional appeal, expressive imagery, tonality and strong, easy-to-understand
and catchy voiceover.
This commercial is in collaboration with New York advertising agency B-Reel
originated and was filmed in Los Angeles.
LISTEN. To the world. To yourself. To where the moment is telling you to go. Listen to
beauty, to rich sound and sophisticated design. Focus. And listen to the world come alive.
When you listen just right, that's exactly what happens.
This is Harman Kardon, this is why we create our immersive signature sound. To move
people. Because everything comes to life. When you LISTEN.